CONCEPT DEVELOPMENT | STRATEGY | PRODUCTION | ACTIVATION | DESIGN

The premise of Originals Studio is to live as a creativity and culture exchange programme for our creative youth, celebrating and empowering original thinking, the programme sets to bridge the gap between young creators and industry leaders by giving young creators access to knowledge, skills and ultimately building the confidence to take steps into their creative futures.

adidas Originals: ORIGINALS STUDIO

Originals Studio is built through a collaboration-first approach, with our ever-growing network of original thinkers, creators and culture makers.

For this instalment, we conceptualised the first standalone adidas Originals Studio experience in Joburg’s Victoria Yard district, a one-day creative festival, aimed at opening up access to a thousand participants.

A full-day creative exchange that integrated immersive workshops, keynote talks, and a high-energy music experience to celebrate together the collective effort to make Original’s Studio a reality, attended by over a thousand young creators.

Black and white poster for 'Originals Studio' event featuring animated illustrations of people dancing, skating, and holding drinks, with a logo resembling a trefoil. Text indicates it is scheduled for Saturday, May 10, 2025, at Victoria Yards, JHB, with activities including talks, workshops, and music.

campaign identity

The visual language that informed the campaign focused on encapsulating the creative spirit of Originals Studio - through partnering with local illustrator, Yay Abe - we were able to create dynamic, layered visuals that captured both the clean adidas branding and the playful nature of the campaign.

The identity informed our digital comms - from general event comms to more special pieces of content such as partner playlists. As well as our physical event decor - eg. entrance signage, personalised guest lanyards, workshop spaces, product installation and screen content.

Black poster listing event talks, workshops, music with names of speakers and performers in bold white text, and a small Adidas logo at the bottom.
Music album cover titled 'Superstar Sessions' curated by Ebumnandini, featuring a black background with white outline illustration of two sneakers forming a heart shape, stars surrounding it.
Black album cover with a cartoon character of a boombox with a face, wearing sunglasses, and holding a skateboard, surrounded by text reading 'SAMBA WITH ALEX' and 'CURATED BY PRIME'.
Album cover with a black background featuring a white outline of a sneaker and flowers, with the words 'Something Special' and 'Curated by Pussy Party'.
Bee Diamondhead headlines “Originals Last Forever,” a keynote on authenticity and creative leadership, showcased in a bold blue-and-white poster.
A blue background with white text featuring a quote about staying true to your creative path, by a stylist and creative director. The Adidas logo is at the bottom.
Yay Abe takes centre stage in a bold, colourful poster featuring his signature style—captured against a vibrant backdrop that celebrates creativity and character.
Key speaker poster for adidas Original 2025 Activation, Nandi Dlepu. Text highlights her as a keynote speaker on building sustainable creative brands.
Green background with white text about leadership and building one's own lane, and a small Adidas logo at the bottom.
Jana and Koos front a creative workshop in a warm, modern poster—captured against a wooden backdrop that reflects their collaborative style and energy.
Key speaker poster for adidas Original 2025 Activation featuring Pamela Mtanga, with red and black graphic elements and logos.
Key speaker poster for adidas Original 2025 Activation featuring four women with different expressions and styles, labeled 'The Business of Music,' with logos for 'Panel Discussion' and 'Official Speaker' at a studio.
Black background poster with white text promoting a conversation with Reba Shai, Amanda Dandala, and Jade Kelly Wilson, including a small Adidas logo at the bottom.
Key speaker poster for adidas Original 2025 Activation, Thatiso Dube.
Quote about Thabiso Dube on a red background with white text, attributed to Galxboy, with a black and white logo at the bottom.
Key speaker poster for adidas Original 2025 Activation, Thebe Magugu, themed 'From Sketch to Studio: Building a Fashion Brand with Purpose.' The poster has a yellow overlay on the left side and an official logo at the top left corner.
A yellow background with black text sharing a quote from Thebe Magugu about his journey in fashion design, ending with the Adidas logo.
Muzi leads a dynamic music workshop in a striking poster—set in a forest backdrop with bold yellow graphics and his signature traditional headpiece.
Solo headlines the Backyard workshop in a bold poster featuring his grey hoodie and spiked hat, set against a clean grey-and-red graphic backdrop.

EVENT RECAP

Group photo from the adidas Originals Studio event in Cape Town — a creativity and culture exchange programme produced by Room Studio. The image features speakers and attendees celebrating original thinking, youth empowerment, and collaboration betwe
A black Adidas Superstar sneaker with white stripes on a white display platform labeled "SUPERSTAR" and "ORIGINAL" on display at the 2025 Originals Studio activation.
People attending the Originals Studio 2025 event in Joburg with a large ORIGINALS poster, some taking photos, and a woman holding a keychain with a badge.
Two people, a man with tattoos and a woman, standing in front of a workspace with a large Adidas logo behind them, inside a workshop with industrial ceiling and white walls. Text overlay: Jana & Koos, a return to the basics: ideas, sketching, and wri
Originals Studio 2025- Collage of three photos from a creative workshop event with a green background and a cartoon sticker of a running person with a paintbrush.
Cover of a book titled "MUZI: From Beat to Mix: The Muzi Method" featuring a photo of a music production workshop with a person presenting a digital audio workstation on a screen to an audience.
Group of diverse young men at a workshop, some sitting at a wooden table with electronic devices and notes, others standing outside the workshop building.
A flyer showing an art workshop called 'Solo [Backyard]' with streetwear screenprinting instructions, featuring a person demonstrating screenprinting onto a shirt while a group of young people watches attentively.
Two photos on an orange background; the top photo shows a clothing rack with T-shirts, one featuring dog graphics, and a large black Adidas logo on the wall behind; the bottom photo shows a person holding a piece of paper with printed graphics, worki
A man giving a presentation to a group of people in a workshop room with white brick walls. The man is standing beside a large screen displaying colorful artwork, and the audience is seated at tables, paying attention.
People and gust speakers at the Shelflife x adidas Originals Studio 2024 event at the Shelflife Rosebank store in Johannesburg.
A woman on stage speaking into a microphone during a talk, with a blue screen behind her displaying partially visible white text, and a yellow border with black text that reads 'Talks' in the top left corner and 'Hosted by Pamela Mtanga' at the botto
Panel discussion featuring Zethu Gqola, Reba Shai, Amanda Dandala, and Jade Kelly Wilson at a conference with a yellow background and seated speakers.
Collage of four speakers at a conference or event. Top left: a woman with curly hair in a white dress, smiling while holding a microphone. Top right: a man sitting on a stage, speaking with a large screen behind him displaying "BUILDING THEBE MAGUGU
A woman DJ wearing large sunglasses and headphones, smiling and touching her face while standing behind DJ equipment in a colorful lighting setting.
A lively party scene at an indoor music venue at the adidas Originals Studio activation 2025 with a DJ mixing music, colorful lighting, and a crowd of people dancing and enjoying the event.
A lively party scene at an indoor music venue at the adidas Originals Studio activation 2025 with a DJ mixing music, colorful lighting, and a crowd of people dancing and enjoying the event.