CONCEPT DEVELOPMENT | CONTENT DIRECTION & PRODUCTION

adidas originals: superstar ss26

This chapter of Originals invites audiences into the world of “Hotel Superstar” - a fictional hotel where icons don’t answer to time. The local extension of the campaign encompasses icons that are rooted in South African culture, defined by authenticity and grounded in local heritage. They carry the past into the present and stay relevant beyond it.

set build

The creation of Hotel Superstar involved the conceptualisation of a minimalist hotel room and a fully realised elevator set, complete with functioning doors and a keypad panel.

The space was styled with furniture and finishings that transcend trends, grounding the talent in a timeless, fictional world.