CONCEPT DEVELOPMENT | CONTENT DIRECTION & PRODUCTION
adidas originals: superstar ss26
This chapter of Originals invites audiences into the world of “Hotel Superstar” - a fictional hotel where icons don’t answer to time. The local extension of the campaign features icons rooted in South African culture, defined by authenticity and grounded in local heritage. They’ve carried the past into the present, solidifying their icon status in their ever-changing spheres.
set build
The creation of Hotel Superstar involved the conceptualisation of a minimalist hotel room and a fully realised elevator set, complete with functioning doors and a keypad panel.
The space was styled with furniture and finishings that transcend trends, grounding the talent in a timeless, fictional world.
uncle waffles
RICH MNISI
RABIA GHOOR
DAMIAN WILLEMSE
PAMELA MTANGA
Each icon was captured within the hotel setting and featured in short-form social content pieces that gave us a glimpse into their “Superstar-dom.”
