CONCEPT DEVELOPMENT | CONTENT DIRECTION & PRODUCTION | DESIGN

A stylized Spotify logo next to distorted metallic text that appears to spell "TYES" with a reflective, iridescent finish against a black background.

Spotify Radar Release

Inspired by Tyla’s meteoric rise as one of Africa’s most exciting young artists, the film takes a non-linear gaze into Tyla’s love for music and performance through her upbringing.

A woman with long braided hair wearing a tank top, a chain necklace, and earrings, with a dark background and a blurry effect.
Close-up of a dark, reflective surface with orange or copper-colored highlights along the edges.
A woman with short hair and earrings poses with her arm raised in front of a dark background illuminated by a bright light.
Person holding a lit torch in a dark environment with no other visible objects.
Spotify Radar Release collage image featuring South African award-winning artist Tyla.
Spotify Radar Release collage image featuring South African award-winning artist Tyla. A collage of photos featuring a group of people, including a young girl sitting on a couch indoors, and various outdoor group photos with adults and children.
Spotify Radar Release collage image featuring South African award-winning artist Tyla
Spotify Radar Release collage image featuring South African award-winning artist Tyla in dark ambient lighting
Spotify Radar Release collage image featuring South African award-winning artist Tyla, standing outdoors against a clear sky, surrounded by colorful gemstones and a glowing outlined word "TUNES" in the foreground.

TITLE TREATMENT

The title treatment features Tyla’s branding, taking a nostalgic retro approach to the bold serif font, elevating through warping, texturizing and embossing.

Spotify Radar Release image featuring South African award-winning artist Tyla.
Spotify Radar Release image featuring South African award-winning artist Tyla.
Spotify Radar Release image featuring South African award-winning artist Tyla.
Spotify Radar Release image featuring South African award-winning artist Tyla. She is hugging someone, smiling with her eyes closed and showing her teeth, in an indoor setting with a building visible through the background window.