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    <loc>https://www.roomstudios.org/contact</loc>
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  <url>
    <loc>https://www.roomstudios.org/projects/adidas-originals-originals-studio-2025</loc>
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    <lastmod>2025-12-10</lastmod>
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      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Group photo from the adidas Originals Studio event in Cape Town — a creativity and culture exchange programme produced by Room Studio. The image features speakers and attendees celebrating original thinking, youth empowerment, and collaboration betwe</image:caption>
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      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Bee Diamondhead headlines “Originals Last Forever,” a keynote on authenticity and creative leadership, showcased in a bold blue-and-white poster.</image:caption>
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    <image:image>
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      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>A black Adidas Superstar sneaker with white stripes on a white display platform labeled "SUPERSTAR" and "ORIGINAL" on display at the 2025 Originals Studio activation.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/c6da7460-725f-4103-8c82-66d4635c92be/Bee_OS_KeynoteSpeakers_Feed+02.png</image:loc>
      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>A blue background with white text featuring a quote about staying true to your creative path, by a stylist and creative director. The Adidas logo is at the bottom.</image:caption>
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      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>People attending the Originals Studio 2025 event in Joburg with a large ORIGINALS poster, some taking photos, and a woman holding a keychain with a badge.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/08f15038-836b-4c26-ae32-af8c10b2de26/OS_WorkshopHosts_Feed+01.png</image:loc>
      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Yay Abe takes centre stage in a bold, colourful poster featuring his signature style—captured against a vibrant backdrop that celebrates creativity and character.</image:caption>
    </image:image>
    <image:image>
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      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Two people, a man with tattoos and a woman, standing in front of a workspace with a large Adidas logo behind them, inside a workshop with industrial ceiling and white walls. Text overlay: Jana &amp; Koos, a return to the basics: ideas, sketching, and writing in the brand building process.</image:caption>
    </image:image>
    <image:image>
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      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Key speaker poster for adidas Original 2025 Activation, Nandi Dlepu. Text highlights her as a keynote speaker on building sustainable creative brands.</image:caption>
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    <image:image>
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      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Originals Studio 2025- Collage of three photos from a creative workshop event with a green background and a cartoon sticker of a running person with a paintbrush.</image:caption>
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      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Green background with white text about leadership and building one's own lane, and a small Adidas logo at the bottom.</image:caption>
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    <image:image>
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      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Cover of a book titled "MUZI: From Beat to Mix: The Muzi Method" featuring a photo of a music production workshop with a person presenting a digital audio workstation on a screen to an audience.</image:caption>
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    <image:image>
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      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Jana and Koos front a creative workshop in a warm, modern poster—captured against a wooden backdrop that reflects their collaborative style and energy.</image:caption>
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    <image:image>
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      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Group of diverse young men at a workshop, some sitting at a wooden table with electronic devices and notes, others standing outside the workshop building.</image:caption>
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    <image:image>
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      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Key speaker poster for adidas Original 2025 Activation featuring Pamela Mtanga, with red and black graphic elements and logos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/de9e59db-6106-4f36-8452-fba9299d8f2b/OS_RecapCarousel_Frame08.png</image:loc>
      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>A flyer showing an art workshop called 'Solo [Backyard]' with streetwear screenprinting instructions, featuring a person demonstrating screenprinting onto a shirt while a group of young people watches attentively.</image:caption>
    </image:image>
    <image:image>
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      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Key speaker poster for adidas Original 2025 Activation featuring four women with different expressions and styles, labeled 'The Business of Music,' with logos for 'Panel Discussion' and 'Official Speaker' at a studio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/79a3e846-14f0-446b-b77e-8af4ef8ca4b2/OS_RecapCarousel_Frame09.png</image:loc>
      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Two photos on an orange background; the top photo shows a clothing rack with T-shirts, one featuring dog graphics, and a large black Adidas logo on the wall behind; the bottom photo shows a person holding a piece of paper with printed graphics, working at a table with other design materials.</image:caption>
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    <image:image>
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      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Black background poster with white text promoting a conversation with Reba Shai, Amanda Dandala, and Jade Kelly Wilson, including a small Adidas logo at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/d7e448bb-1066-4b0a-aeee-7915a41040d6/OS_RecapCarousel_Frame10.png</image:loc>
      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>A man giving a presentation to a group of people in a workshop room with white brick walls. The man is standing beside a large screen displaying colorful artwork, and the audience is seated at tables, paying attention.</image:caption>
    </image:image>
    <image:image>
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      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Key speaker poster for adidas Original 2025 Activation, Thatiso Dube.</image:caption>
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    <image:image>
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      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>People and gust speakers at the Shelflife x adidas Originals Studio 2024 event at the Shelflife Rosebank store in Johannesburg.</image:caption>
    </image:image>
    <image:image>
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      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Quote about Thabiso Dube on a red background with white text, attributed to Galxboy, with a black and white logo at the bottom.</image:caption>
    </image:image>
    <image:image>
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      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>A woman on stage speaking into a microphone during a talk, with a blue screen behind her displaying partially visible white text, and a yellow border with black text that reads 'Talks' in the top left corner and 'Hosted by Pamela Mtanga' at the bottom right, along with a black and white cartoon of a person with sunglasses, a microphone, and sneakers in the bottom left corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/b146a4fe-01d1-4554-b8a8-50839ba7071b/Thebe_OS_KeynoteSpeakers_Feed+01+copy+3.png</image:loc>
      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Key speaker poster for adidas Original 2025 Activation, Thebe Magugu, themed 'From Sketch to Studio: Building a Fashion Brand with Purpose.' The poster has a yellow overlay on the left side and an official logo at the top left corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/b7dc3f4b-1cd8-43fa-8fd8-23e2d1b450ab/OS_RecapCarousel_Frame14.png</image:loc>
      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Panel discussion featuring Zethu Gqola, Reba Shai, Amanda Dandala, and Jade Kelly Wilson at a conference with a yellow background and seated speakers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/69830f86-1a7a-445c-bc49-57dd1310fb67/Thebe_OS_KeynoteSpeakers_Feed+02+copy+3.png</image:loc>
      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>A yellow background with black text sharing a quote from Thebe Magugu about his journey in fashion design, ending with the Adidas logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/679a67ad-ed50-4d3c-b556-fca7f9c448e2/OS_RecapCarousel_Frame15.png</image:loc>
      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Collage of four speakers at a conference or event. Top left: a woman with curly hair in a white dress, smiling while holding a microphone. Top right: a man sitting on a stage, speaking with a large screen behind him displaying "BUILDING THEBE MAGUGU A BLUEPRINT." Bottom left: a woman with short curly hair and large earrings speaking at a podium with a large screen behind her displaying "ORIGINALS LAST FOREVER." Bottom right: a man wearing a silver jacket and green pants, sitting in a chair and gesturing with his hands. The panels have labels: "NANDI DELEPU," "THEBE MAGUGU," "BEE DIAMONDHEAD," and "THATISO DUBE."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/d9a4ed59-1888-469e-9bad-1a37c15a7309/OS_WorkshopHosts_Feed+01.png</image:loc>
      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Muzi leads a dynamic music workshop in a striking poster—set in a forest backdrop with bold yellow graphics and his signature traditional headpiece.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/e190c726-9a4b-480e-9f94-3289c6b2422d/OS_RecapCarousel_Frame17.png</image:loc>
      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>A woman DJ wearing large sunglasses and headphones, smiling and touching her face while standing behind DJ equipment in a colorful lighting setting.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/d3b18a5e-225c-41aa-ae9a-d386ea6843f4/OS_WorkshopHosts_Feed+01.png</image:loc>
      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>Solo headlines the Backyard workshop in a bold poster featuring his grey hoodie and spiked hat, set against a clean grey-and-red graphic backdrop.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/7f5904aa-17a8-48d0-8436-48bc301dab8b/OS_RecapCarousel_Frame18.png</image:loc>
      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>A lively party scene at an indoor music venue at the adidas Originals Studio activation 2025 with a DJ mixing music, colorful lighting, and a crowd of people dancing and enjoying the event.</image:caption>
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      <image:title>adidas Originals: Originals Studio 2025</image:title>
      <image:caption>A lively party scene at an indoor music venue at the adidas Originals Studio activation 2025 with a DJ mixing music, colorful lighting, and a crowd of people dancing and enjoying the event.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.roomstudios.org/projects/adidas-football-orlando-pirates-ss24</loc>
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    <lastmod>2025-12-10</lastmod>
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      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>adidas Football and Orlando Pirates SS24 campaign Zine cover featuring a black background with a red pixelated skull and crossbones, an Adidas logo, and an Orlando Pirates football club badge from 1937.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/1b39c149-0b5b-48fb-8a8f-50bb70a19876/Copy+of+select_Adidas_OrlandoPiratesSS24_Group+2_270.jpg</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Training Kit 2024</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/0133845b-99ef-4472-8af8-4ec7b5af2e6e/OP_24_Retail+Key+Visuals_Single+and+Social-04.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>The Orlando Pirates SS24 campaign pairs sleek Home jersey visuals with historic, logo-inspired Away imagery—bringing fans closer to the team’s spirit, legacy and the story of James Mpanza.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/fb8c363a-5fe9-4ce0-8eed-9ab632e3e03c/adidas+Orlando+Pirates+Zine+2.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Zine cover for the adidas Football: Orlando Pirates SS24 campaign. The zine pays tribute to Orlando Pirates and James Mpanza. We included this custom zine in our seeding packages, allowing our partners a glimpse into the history of Orland Pirates.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/8fc39bb9-9314-4c9e-97d5-b59c73f632d6/Copy+of+Adidas_OrlandoPiratesSS24_%EF%BF%BCGroup+2_077.jpg</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>adidas Football Orlando Pirates SS24 campaign visuals of training kit. The story was told through a stylistic visual homage to James Mpanza and the ever faithful community tied to Orlando Pirates.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/e685f101-b2ba-4244-8c5b-98dc3fb3525e/OP_24_Retail+Key+Visuals_Single+and+Social-06.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>For the Orlando Pirates SS24 launch, we captured players in the tunnel and locker room, honouring the club’s roots with Away visuals inspired by its evolving crest and the legacy of James Mpanza.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/19f211e2-e96e-44a1-890f-97c60427c193/adidas+Orlando+Pirates+Zine+3.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Zine cover for the adidas Football: Orlando Pirates SS24 campaign. The zine pays tribute to Orlando Pirates and James Mpanza. We included this custom zine in our seeding packages, allowing our partners a glimpse into the history of Orland Pirates.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/1d744146-0f0b-4ad2-af02-d40d1e8a8e2c/Copy+of+Adidas_OrlandoPiratesSS24_Group+1_146.jpg</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>adidas Football Orlando Pirates SS24 campaign visuals of training kit. The story was told through a stylistic visual homage to James Mpanza and the ever faithful community tied to Orlando Pirates.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/cb3e1840-676f-4627-96ec-e75d4f75e0b3/OP_24_Retail+Key+Visuals_Single+and+Social-09.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>From intimate locker-room scenes to heritage-driven Away jersey imagery, the Orlando Pirates SS24 campaign celebrates team spirit, history and the iconic influence of James Mpanza.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/63dbd0bc-47df-422c-a2cc-921447911fbd/adidas+Orlando+Pirates+Zine+4.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Black and white vintage photo of a soccer player in action, with the text 'Orlando Pirates' and the team emblem featuring a skull and crossbones.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/69df8631-215b-4a2b-932d-957d4dcba549/Copy+of+select_Adidas_OrlandoPiratesSS24_%EF%BF%BCGroup+2_013.jpg</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Group of four men in red and black sportswear disembarking from an airplane with a white exterior, against a clear blue sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/c87bbb4f-6986-41bc-816e-e4f29c1e7d39/OP_24_Retail+Key+Visuals_Single+and+Social-01.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>The Orlando Pirates SS24 reveal blends modern minimalism with deep heritage—spotlighting player prep moments, historic logo evolution, and James Mpanza’s enduring legacy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/3c693350-3aad-497b-ae83-95b7bad1559f/adidas+Orlando+Pirates+Zine+5.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Message from Orlando Pirates featuring the team logo, emphasizing progression and tradition with a modern design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/08257b9f-71be-4065-9e4e-fbb9c5352f45/OP_24_Retail+Key+Visuals_Away_Single-01.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Home visuals grounded in sleek, modern iconography meet Away imagery inspired by decades of club history in the Orlando Pirates SS24 campaign—complete with storytelling nods to James Mpanza.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/8f5e83a1-b0d4-4f26-9a88-ab4b39b66706/adidas+Orlando+Pirates+Zine+6.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Announcement poster for Orlando Pirates 2024 Kit Release honoring James Mpanza, with a timeline and a logo of a horse and jockey at the top.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/0d0b42de-0f7b-4cbc-bd4f-0c28cf0e35f0/OP_24_Retail+Key+Visuals_Away_Single-03.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Orlando Pirates SS24 brings together preparation, performance and legacy, showcasing players in key pre-match moments and celebrating the club’s historical identity through powerful Away visuals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/0e05dbbf-aeb1-4884-964a-44e14e3a7d10/adidas+Orlando+Pirates+Zine+7.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Black and white photo of a man wearing a hat, suit, and tie, smiling. The image has a circular logo with the text 'Orlando Pirates' and a skull and crossbones. There is also a smaller inset image of a man riding a horse on a dirt road near a car, with trees in the background. The caption reads 'Maghebula!'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/2cdc4560-bf77-45f9-b54a-afc950f906c7/OP_24_Retail+Key+Visuals_Away_Single-05.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>The Orlando Pirates SS24 campaign honours the club’s past and present—pairing tunnel and locker-room storytelling with heritage-rich Away imagery and equestrian elements inspired by James Mpanza.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/d5561c04-b280-4c6d-a0cb-1830e4ff3a93/adidas+Orlando+Pirates+Zine+8.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Orlando Pirates football club logo with a skull and crossbones, a star above, and the year 1937 below, on a gradient background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/41143eb0-f332-408e-9180-6c21a7fafae6/OP_24_Retail+Key+Visuals_Away_Single-06.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Three people standing in front of Orlando Pirates logos wearing matching sports jerseys. They are posing confidently, with the middle person having their arm around the person on the right. There is a soccer ball on the ground in front of them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/c790b92e-a5c7-47b5-ad19-a5e92101c604/adidas+Orlando+Pirates+Zine+9.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Timeline showcasing the evolution of the Orlando Pirates emblem from 1940 to 2012, along with an explanatory article about the history and symbolism of the club's emblem.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/afe02cf0-5e30-4f48-bc8a-0010b50cb111/adidas+Orlando+Pirates+Zine+10.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Design sketches of a soccer uniform for the Orlando Pirates Kit 2024, including front, side, and back views with detailed markings and annotations by James Mzansana, celebrating South Africa's cultural heritage and modern innovation in sports apparel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/8542f23f-6d75-4012-8cbf-24c30a9e67df/adidas+Orlando+Pirates+Zine+11.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Orlando Pirates SS24 jersey launch magazine visual</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/546e295f-adb9-4f83-9ca4-19fefc56bd38/adidas+Orlando+Pirates+Zine+12.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Two young men wearing black soccer jerseys with red and white accents and black shorts, standing against a plain background. The jerseys feature the Vodafone logo and Adidas branding. One man is facing forward, the other slightly to the side.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/e7e95401-881c-43b3-a2b4-8f27fca8b31c/adidas+Orlando+Pirates+Zine+13.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Two men wearing teal Orlando Pirates soccer jerseys with black and red accents, featuring the South African football club's crest, Adidas logo, and Vodacom sponsor logo, shown standing against a beige background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/a134f130-1840-4865-a21a-41f68c33c059/adidas+Orlando+Pirates+Zine+14.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>adidas Football Orlando Pirates SS24 campaign visuals of the home kit</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/774734fa-cecf-421a-ac0f-c5fedbceb3cd/adidas+Orlando+Pirates+Zine+15.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>adidas Football Orlando Pirates SS24 campaign visuals of the home kit. A male soccer player in black and red uniform sitting on a bench in a locker room, with lockers and a skull and crossbones symbol in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/71c42cf9-c6dd-4d2f-87ad-0f5d0f044798/adidas+Orlando+Pirates+Zine+16.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>adidas Football Orlando Pirates SS24 campaign visuals of the home and away kit, The story was told through a stylistic visual homage to James Mpanza and the ever faithful community tied to Orlando Pirates.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/d6e384a2-7c7a-4525-99d6-616388f2334f/adidas+Orlando+Pirates+Zine+17.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>adidas Football Orlando Pirates SS24 campaign visuals of the home and away kit, The story was told through a stylistic visual homage to James Mpanza and the ever faithful community tied to Orlando Pirates.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/6e48ff40-7757-490d-96f5-25e649a8151d/adidas+Orlando+Pirates+Zine+18.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>A group of four people dressed in Orlando Pirates soccer team apparel, standing and kneeling in front of large team banners featuring the Pirates' skull and crossbones logo. The group includes two women, one young girl, and one young man, all sporting team colors and accessories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/432e421a-6f49-4194-a6c7-13cf7f1adeab/adidas+Orlando+Pirates+Zine+19.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Three individuals posing in front of a backdrop with Orlando Pirates logos. They are wearing black and teal sports jerseys with the Vodacom logo, and various accessories. The scene suggests a sports or fan event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/fd33e768-1c69-4add-81ed-b3a7dae64bf9/adidas+Orlando+Pirates+Zine+20.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>adidas Football Orlando Pirates SS24 campaign visuals of the away kit, The story was told through a stylistic visual homage to James Mpanza and the ever faithful community tied to Orlando Pirates.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/50096dbf-4f76-4a6b-a859-0015017df9e7/adidas+Orlando+Pirates+Zine+21.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>adidas Football Orlando Pirates SS24 campaign visuals of the away kit, The story was told through a stylistic visual homage to James Mpanza and the ever faithful community tied to Orlando Pirates.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/bb352318-7202-4700-a66f-6334e8b84fca/adidas+Orlando+Pirates+Zine+22.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Soccer players in black jerseys with red accents and Vodafone logos standing in formation inside a modern building with smoke and theatrical lighting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/a6bcbe88-2ec2-4d51-b969-de0acf4aaa20/adidas+Orlando+Pirates+Zine+23.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Four male soccer players in black jerseys with red accents and Vodafone logo, standing in a smoky room with sports banners and skull graphics in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/95b4e107-b2a9-4f89-bfff-2c0cfae52987/adidas+Orlando+Pirates+Zine+24.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS24</image:title>
      <image:caption>Black background with three logos at the bottom: Adidas logo on the left, a vertical line in the middle, and a FC Dallas logo on the right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/3494e17e-46fa-4b9f-b670-69fc39e1c01c/Orlando+Pirates+SS24+Jersey+Reveal+Chess+Seeding+Renders-01.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/ea792f94-baed-4ffd-90ed-ddb2b9bebc45/OP+Zine.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/7545add5-a09d-42d2-bfcf-2e2f7c02c35d/Orlando+Pirates+SS24+Jersey+Reveal+Chess+Seeding+Renders-03.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/71b230f5-f330-4f6d-99ff-d3fb1a3ede96/Orlando+Pirates+SS24+Jersey+Reveal+Chess+Seeding+Renders-02.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.roomstudios.org/room-for-good</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/7fef79c7-4bec-4a1e-984f-13eb356dc701/ROOM4GOOD-01.jpg</image:loc>
      <image:title>ROOM FOR GOOD</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/7c52b0e1-ed96-4554-abd2-1727eb428f88/ROOM4GOOD-02.jpg</image:loc>
      <image:title>ROOM FOR GOOD</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/cf402987-e9be-43e6-9a5a-335f03b24be4/ROOM4GOOD-03.jpg</image:loc>
      <image:title>ROOM FOR GOOD</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/37718574-66b8-4e79-a441-afeef2ce8576/ROOM4GOOD-04.jpg</image:loc>
      <image:title>ROOM FOR GOOD</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/1f83ddc7-6743-44ae-a8f2-589233386200/ROOM4GOOD-05.jpg</image:loc>
      <image:title>ROOM FOR GOOD</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/5363348d-2791-4b6b-b139-2c68d9393b4d/Screenshot+2025-08-22+at+14.45.13.png</image:loc>
      <image:title>ROOM FOR GOOD</image:title>
      <image:caption>Handwritten quote on a blue background about nonprofit community, sharing, growth, appreciation, kindness, and making room for good. Room For Good illustration by Ziyaad Samsodien from Flyingduckdesign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/dc283c36-8f39-4ec7-b617-4fce35a217b0/Stockroom_Flyers_4.5.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.roomstudios.org/projects/adidas-thebe-magugu-campaign</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/0e5962c6-9ee9-4f9a-bd03-2318af018c17/Copy+of+ThebeMagugu_002.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>South African designer Thebe Magugu for the adidas x Thebe Magugu Originals launch. Thebe is dressed in white with sunglasses sits in front of a purple van decorated with orange flowers and the words 'FINDING BEAUTY'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/ab257745-37e4-4198-8a5c-4b1325b30389/EPS09995.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>South African designer Thebe Magugu and friends for the adidas x Thebe Magugu Originals launch event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/c3555f5b-fad7-47d4-9bf4-82f295178424/adidas_x_Thebe_Magugu-1.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Campaign logo for adidas x Thebe Magugu Originals launch. Purple background with white adidas logo and an illustration of a person sitting on a chair reading a book.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/18dccc97-d2c4-4479-a577-faee1788438a/TrevorStuurman_001.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>A person wearing sunglasses and a purple and pink outfit sitting in front of a purple van with white text that reads 'FINDING BEA' and a drawing of two dancers, with greenery and trees in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/6cde5746-2d99-4541-948e-ee63231650aa/Copy+of+EPS00598.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Group shot at the adidas x Thebe Magugu Originals launch event. Group of people wearing matching purple robes, posing outdoors, some making peace signs, with a sign that reads 'Finding Beauty, Class of Fall/Winter 2022'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/88d68a47-2721-4d61-97d6-572ac96651a6/adidas_x_Thebe_Magugu-2.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Purple advertisement poster for Adidas x Thebe Magugu collaboration, featuring the Adidas logo, a stylized illustration of a woman and man holding a child, and text about the collection inspired by African heritage, inclusivity, and kinship.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/8f7aa933-7216-487b-8f4c-6f9266fc3844/Shekhina_001.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>A woman in a purple dress standing in front of a purple van with the words 'Finding Beauty' on it, surrounded by tropical flowers and art supplies on a white cloth on the ground.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/2f3ac163-e718-4861-8ce7-d27d0f6a8ef6/select_EPS00509-2+%281%29.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Group of women dressed in matching purple athletic clothing and sneakers, dancing outdoors on a grassy field with trees and spectators in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/b977dca3-b6a5-4bd8-a84b-e6677fb97108/adidas_x_Thebe_Magugu-3_2.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Campaign imagery for adidas x Thebe Magugu Originals launch. Purple background with white adidas logo and an illustration of a person sitting on a chair reading a book.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/74d22bab-cb4d-4fd8-97cf-318ad6addc7b/Copy+of+Wanda_001.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Wanda LePhoto for the adidas x Thebe Magugu Originals launch event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/5691d0e5-7ff0-49cd-89cb-ad6ad02ed794/EPS00399.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Two women dressed in matching pink Adidas outfits and pink berets, laughing and smiling while looking at each other outside. One woman is standing in front of a mirror, creating a reflection of both women.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/78122ec8-ee3b-4134-be97-c8a6a8bc5506/adidas_x_Thebe_Magugu-5_2.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Group of young athletes in colorful sportswear forming a huddle outdoors with a clear blue sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/d2f04861-38e3-4fbc-bb59-490b568bf89a/Copy+of+Phola%26Lungi_002.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Two women dressed in purple outfits are posing in front of a purple van with the words 'FINDING BEAUTY' on it. The van is decorated with tropical plants and paint splatters. They are surrounded by white fabric on the ground, with art supplies and a pink vase with a tall flower. The background features trees and lush greenery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/8a4d35d3-6e38-440b-8a14-7baf5a492748/EPS00307.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Group shot from the adidas x Thebe Magugu Originals launch event. Three people wearing matching purple dresses and holding drinks at an outdoor event, smiling and standing close together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/c54e17a8-61fa-4d19-bf54-d88d71573e78/adidas_x_Thebe_Magugu-6_2.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>White outdoor jacket with black and orange details, set against a desert landscape with blue sky. Logos of Adidas and a lion are at the top, with a quote from Thebe Magugu about beauty in everyday life.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/e88088ad-912c-44fc-a26e-5493f400e1d6/EPS00230.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>A woman wearing a pink dress, black glasses, a black headscarf, a silver necklace, and a black handbag with circular handles outdoors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/3eec17c1-becf-4463-a366-f75d9d1ecccd/adidas_x_Thebe_Magugu-7.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Two young boys with athletic build and short red hair, standing outdoors on a sports field, wearing matching colorful Adidas sports jackets, shorts, long socks, and gloves, looking serious.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/1025375f-1203-48f3-a984-dd0106ed30da/select_EPS00621+%281%29.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>South African DJ Lelowhatsgood DJ'ing at the adidas x Thebe Magugu Originals launch event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/352ea9e1-0b7a-4f11-8aa6-10039e5e6b68/adidas_x_Thebe_Magugu-9_2.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>A purple background with white text describing Thebe Magugu's clothing designs inspired by his family history and cultural heritage, with Adidas and another logo at the top.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/5a577f70-dcbd-47e6-a7e0-35f5e6bc3268/select_EPS09892.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>South Afrcian fashion stylist and creative Amy Zama for the adidas x Thebe Magugu Originals launch event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/0442a460-99c7-48cc-b858-99315867eddc/adidas_x_Thebe_Magugu-10.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>A woman wearing a purple athletic dress with a graphic design of a person's silhouette and abstract shapes, a white visor, and wristbands, standing outdoors against a gray wall with a white line, with her arms raised and hands behind her head.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/36bb1a4c-9a73-4a94-9a6c-99b9408a21f8/adidas_x_Thebe_Magugu-11_2.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Campaign stills from the adidas x Thebe Magugu Originals launch. Women in purple athletic outfits and white caps pose on a tennis court, with one sitting on a high chair and the other standing, holding a tennis racket. Tennis balls are on the ground.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/604caac6-19fd-493c-903e-acc8bf02012c/adidas_x_Thebe_Magugu-12_2.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Informational poster describing Thebe Magugu's use of the Sisterhood Emblem in his collection, which supports empowering women and promoting African femininity through fashion and educational initiatives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/debb4905-5148-408e-ac8c-489eec317e80/adidas_x_Thebe_Magugu-13_2.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Back of a woman wearing earrings, with a colorful headscarf and a white jacket, facing away in a room with gold trophies and wooden accents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/5d45e2fd-71e6-4033-8044-6b6a2ec5c72a/adidas_x_Thebe_Magugu-14_2.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Amy Zama wearing a colorful headscarf and white shirt sits in front of a shelf with trophies and decorative items. Campaign stills from the adidas x Thebe Magugu Originals launch collection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/303967de-515d-4151-97dc-21704d27062f/adidas_x_Thebe_Magugu-16_2.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>A woman wearing a black Adidas hoodie with red stripes and a black hijab featuring Adidas logos, standing against a light blue background. The image includes overlaid text with a poetic message about finding beauty in everyday moments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/898fe1b5-219d-4b9c-87dd-a9f26936d54c/adidas_x_Thebe_Magugu-17_2.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Person in black outdoor gear standing among large green tropical plants in a shallow water feature, with blue sky and clouds overhead, Adidas and other logos visible in the sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/8040e44d-7ffe-41df-a1f1-68ff19667087/adidas_x_Thebe_Magugu-18_2.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Campaign stills from the adidas x Thebe Magugu Originals launch collection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/09de6ecb-b3f1-41c7-ba31-e0945b3753d0/adidas_x_Thebe_Magugu-19.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Campaign stills from the adidas x Thebe Magugu Originals launch collection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/274512c4-2152-49d1-8205-466b4e6c392f/adidas_x_Thebe_Magugu-20.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Campaign stills from the adidas x Thebe Magugu Originals launch collection. A woman running outdoors against a purple wall with colorful abstract mural, wearing athletic clothing including a cream jacket, matching shorts, striped socks, and sneakers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/d996bb7a-97bd-4a11-bc6e-2ef7dc06d4e8/adidas_x_Thebe_Magugu-21.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Campaign stills from the adidas x Thebe Magugu Originals launch collection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/a3b9ed5d-2e8c-4cfc-9a25-d674f3479c89/adidas_x_Thebe_Magugu-22.jpg</image:loc>
      <image:title>adidas Thebe Magugu Campaign</image:title>
      <image:caption>Campaign visuals for for adidas x Thebe Magugu Originals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/c57c8d91-0a35-4258-b80f-fc4df9578bf0/OOH_OWAPK001.png</image:loc>
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  <url>
    <loc>https://www.roomstudios.org/projects/spotify-radar-release-tyla</loc>
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    <priority>0.75</priority>
    <lastmod>2025-12-10</lastmod>
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      <image:title>Spotify Radar Release: Tyla</image:title>
      <image:caption>Spotify Radar Release collage image featuring South African award-winning artist Tyla.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Spotify Radar Release: Tyla</image:title>
      <image:caption>Spotify Radar Release image featuring South African award-winning artist Tyla.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Spotify Radar Release: Tyla</image:title>
      <image:caption>Spotify Radar Release collage image featuring South African award-winning artist Tyla. A collage of photos featuring a group of people, including a young girl sitting on a couch indoors, and various outdoor group photos with adults and children.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Spotify Radar Release: Tyla</image:title>
      <image:caption>Spotify Radar Release image featuring South African award-winning artist Tyla.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Spotify Radar Release: Tyla</image:title>
      <image:caption>Spotify Radar Release collage image featuring South African award-winning artist Tyla</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/e5f9ab70-e6a7-4200-9e13-18690fec4bcf/DSCF1180.jpg</image:loc>
      <image:title>Spotify Radar Release: Tyla</image:title>
      <image:caption>Spotify Radar Release image featuring South African award-winning artist Tyla.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/b7959351-60bf-44cb-aa81-8f529946536f/Spotify_Layout-4.5-01.png</image:loc>
      <image:title>Spotify Radar Release: Tyla</image:title>
      <image:caption>Spotify Radar Release collage image featuring South African award-winning artist Tyla in dark ambient lighting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/b5ac0c93-bdad-4c0a-81c2-a029d5b9a8a2/DSCF1640.jpg</image:loc>
      <image:title>Spotify Radar Release: Tyla</image:title>
      <image:caption>Spotify Radar Release image featuring South African award-winning artist Tyla. She is hugging someone, smiling with her eyes closed and showing her teeth, in an indoor setting with a building visible through the background window.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Spotify Radar Release: Tyla</image:title>
      <image:caption>Spotify Radar Release collage image featuring South African award-winning artist Tyla, standing outdoors against a clear sky, surrounded by colorful gemstones and a glowing outlined word "TUNES" in the foreground.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/7bb86067-e76a-41b7-9eb9-cc8d60f7db51/Asset+3.png</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/1c2c9998-0d4a-42b3-bf39-6aeb23758873/DSCF2154.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.roomstudios.org/projects/adidas-originals-fw23</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/f1291003-9be1-457e-9308-0ce652888a72/Originals_Social_Ama_feed1.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Close-up of a woman with braided hair, wearing hoop earrings and a white top, looking directly at the camera with a serious expression, with large white text 'ORIGINALS' and a small adidas logo overlaying the image.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/44ed6fa6-bb5e-4f97-8000-af54c75a755a/Film-2.jpg</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Designer Matthew Edwards hosting a round table discussion for the adidas Originals FW23</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/51866fe2-2235-4331-8605-7a4a06059230/Originals_Social_Andile_feed1_etched.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Andile Dlamini from Broke, for adidas Originals FW23 which spotlighted the South African voices shaping culture. This portrait reflects the brand’s legacy, authenticity, and renewed focus beyond trends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/5788c5f3-d83b-4d71-bb73-540bd91dee1a/356A4179.jpg</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>A diverse group of women sitting on chairs in a well-lit room, engaging in a discussion or presentation, with one woman smiling and the others listening attentively.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/4a287a67-6d62-4134-b1d3-8bb2510a50a4/Originals_Social_Bee_feed1_etched.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Originals Portraits</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/f646bd23-f7e6-4bcf-b0ac-08b155e943dd/Film-38.jpg</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Person arranging puzzle pieces on a white table, with various tools and papers nearby.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/1d71cf57-60dc-4f87-9987-b292994b031d/Originals_Social_DF_feed3.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Close-up of a young woman with short, curly hair and blue earrings, and a man with a handshake, in front of a metal fence, both wearing sportswear with Adidas logos and a blue cap.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/71ac0ea7-cbc1-4cc0-8e96-880cc6cb1368/Film.jpg</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Three young men working on a sneaker design project at a table covered with crafting supplies, shoes, and papers in a well-lit room.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/7aed7da6-4f94-456e-a1b9-4c90d797d1aa/Originals_Social_Dee_feed2.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Close-up of a woman with curly hair and earrings, with large white text reading 'ORIGINALS' and a small Adidas logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/81d7a72a-d25c-4e73-975b-729b999ff38d/HALF5134+%281%29.jpg</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>adidas Originals FW23 activation guest speakers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/64284bb0-bd05-4313-a49b-ca2917086dc8/Originals_Social_Falko_feed1.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Close-up of a man with glasses in front of a shelf with various colored objects, Adidas logo, and the word 'ORIGINALS' overlaying the image.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/72b83c1c-7ee7-4131-b3de-f968e8bd277f/HALF5247.jpg</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Two men in a room look at a large machine or display, one wearing a black bucket hat and black shirt, the other in a dark jacket, with a table with photographs or cards in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/c122b583-d119-4df5-967c-3268a4a1bbb9/Originals_Social_Foca_feed1.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Focalistic for adidas Originals FW23 which spotlighted the South African voices shaping culture. This portrait reflects the brand’s legacy, authenticity, and renewed focus beyond trends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/cd269b92-1b18-4264-bffc-a04d5023590d/HALF5287.jpg</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>adidas Originals FW23 activation guess. Two men are looking at a notebook, standing at a table with clothes and other items in a brightly lit room with large windows.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/69203827-bddb-4ed7-b6dc-4d7615394cf2/Originals_Social_Fran_feed1.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Francesco Mbele or Franadilla, South African DJ, artist and creative, for adidas Originals FW23 which spotlighted the South African voices shaping culture. This portrait reflects the brand’s legacy, authenticity, and renewed focus beyond trends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/3f5070d5-d225-4b89-8d59-3a28371ec8e0/HALF5318.jpg</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>A cluttered worktable with white sneakers, a water bottle, a sketchbook with drawings and writing, a red backpack, a box of colored markers, and a person in a black hoodie working on something.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/a5b9dbe3-588d-4389-b207-d55fcd38ef62/Originals_Social_Kabelo_feed1.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Close-up of a person with a shaved head and serious expression, with the word 'ORIGINALS' in large white letters and a small Adidas trefoil logo in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/3d243e78-7f27-4489-b81f-c30494b1c6fc/HALF5336.jpg</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>adidas Originals FW23 activation guest speaker</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/f0218725-df00-45a2-9367-54db1f07d010/Originals_Social_Langa_feed1_etched.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Close-up of a man wearing a black and white patterned Adidas cap, with the word 'ORIGINALS' partially visible in large white letters in the background, and a small white Adidas logo on the right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/8037fada-f3d2-4190-bc35-d7e5845bd02d/HALF5364.jpg</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>A young person holding a white sneaker with black and red accents in a minimalist setting with a light-colored wall and a poster taped to the wall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/baa9be08-8b2c-40c9-907b-05ef95c401b6/Originals_Social_Lenzo_feed1.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Lenzo Mangonyane, Joburg based DJ and creative, for adidas Originals FW23 which spotlighted the South African voices shaping culture. This portrait reflects the brand’s legacy, authenticity, and renewed focus beyond trends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/eea15436-24e3-49e2-9d14-ac1b3ee980aa/Originals_Social_Liam_feed1.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Liam Swartz for adidas Originals FW23 which spotlighted the South African voices shaping culture. This portrait reflects the brand’s legacy, authenticity, and renewed focus beyond trends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/78bb9d5a-0475-4e74-a0e2-bb454625ff11/Originals_Social_Nabilah_feed1_etched.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Nabilah Kariem, Cape Town based creative, for adidas Originals FW23 which spotlighted the South African voices shaping culture. This portrait reflects the brand’s legacy, authenticity, and renewed focus beyond trends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/8cfb818f-d9ca-4a3c-963f-2943ee8d680e/Originals_Social_Nkuley_feed1.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Nkuley Masemola, South African DJ, model and influencer, for adidas Originals FW23 which spotlighted the South African voices shaping culture. This portrait reflects the brand’s legacy, authenticity, and renewed focus beyond trends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/7bff42c7-a8e0-4cc9-a5d0-4d5a96622634/Originals_Social_OkayWasabi_feed1.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Close-up of a man's face with a short beard, wearing a yellow and red sports jersey, with the word 'ORIGINALS' and an Adidas logo overlayed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/55f5492e-6686-4f99-93bf-20983d4844a3/Originals_Social_Pam_feed1.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Close-up of a woman with curly hair, wearing earrings and a green shirt with white stripes, looking directly at the camera. Text overlay says 'ORIGINALS' and a small Adidas logo appears on the right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/e66c1f9e-af54-4aed-b421-71fda4d8f5d5/Originals_Social_Que_feed1.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Que DJ for adidas Originals FW23 which spotlighted the South African voices shaping culture. This portrait reflects the brand’s legacy, authenticity, and renewed focus beyond trends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/7654a05d-35a9-4999-9933-ee66e700058a/Originals_Social_Suleiman_feed1.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Suleiman Hartzenberg, Stomer's rugby player, for adidas Originals FW23 which spotlighted the South African voices shaping culture. This portrait reflects the brand’s legacy, authenticity, and renewed focus beyond trends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/cdb330f9-5fc4-408a-a631-b0f5d035d11b/Originals_Social_Tanya_feed1_etched.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Tee Slate or Tanya Slater, South African creative for adidas Originals FW23 which spotlighted the South African voices shaping culture. This portrait reflects the brand’s legacy, authenticity, and renewed focus beyond trends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/0d7ee70b-4a75-42f3-9429-13b207ed33fe/Originals_Social_Tinuke_feed1.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Tinx Eboka DJ, stylist and creative, for adidas Originals FW23 which spotlighted the South African voices shaping culture. This portrait reflects the brand’s legacy, authenticity, and renewed focus beyond trends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/8589ee04-61eb-4d0a-986a-1ba7b600231f/Originals_Social_YayAbe_feed1.png</image:loc>
      <image:title>adidas Originals FW23</image:title>
      <image:caption>Yay Abe, illustrator and artist from Cape Town, for adidas Originals FW23 which spotlighted the South African voices shaping culture. This portrait reflects the brand’s legacy, authenticity, and renewed focus beyond trends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/cec51242-04be-48e1-9257-47b1e7e791e8/PHOTO-2023-11-20-12-17-22+5.jpg</image:loc>
    </image:image>
    <image:image>
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    </image:image>
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    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://www.roomstudios.org/projects/adidas-sportswear-tiro-avryn</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/e9a89c6f-2ec7-476c-9719-3afa80ca4d5c/Lookbook_Visual4.1.png</image:loc>
      <image:title>adidas Sportswear: Tiro &amp; Avryn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/097244a9-a486-42a0-b27d-ffc80e6b0192/Lookbook_Visual4.2.png</image:loc>
      <image:title>adidas Sportswear: Tiro &amp; Avryn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/f1b0b1be-d7ba-4052-b2ed-5a2db628729d/Lookbook_Visual6.1.png</image:loc>
      <image:title>adidas Sportswear: Tiro &amp; Avryn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/a8435cd3-132e-44ff-9180-3d6b9b1cdff9/Lookbook_Visual6.2.png</image:loc>
      <image:title>adidas Sportswear: Tiro &amp; Avryn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/77f3daad-a12c-450a-9ade-5136b3029080/Lookbook_Visual3.1.png</image:loc>
      <image:title>adidas Sportswear: Tiro &amp; Avryn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/0902ab94-3cdf-4afd-9414-ca7e6e61b806/Lookbook_Visual3.3.png</image:loc>
      <image:title>adidas Sportswear: Tiro &amp; Avryn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/d4250d12-fd0e-4fbf-be41-2c8ad27ba5c8/Lookbook_Visual1.1.png</image:loc>
      <image:title>adidas Sportswear: Tiro &amp; Avryn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/a05aff74-b098-4a59-9a09-2e9379c5e7cd/Lookbook_Visual1.2.png</image:loc>
      <image:title>adidas Sportswear: Tiro &amp; Avryn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/7e4a0f37-cc83-4e9b-863b-a0f4f20d0bbb/Sportswear+stills.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.roomstudios.org/projects/adidas-stormers-jersey-launch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/1b43c55b-08c9-4bc7-b97f-5966cd36e1b2/HomeScene1_4x5_03.png</image:loc>
      <image:title>adidas Stormers Jersey Launch</image:title>
      <image:caption>adidas RUGBY x STORMERS JERSEY LAUNCH campaign images with the players Damien Willemse and Evan Roos wearing the 2025/26 Home jersey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/a9dddc1f-3f51-4941-8b9f-785bd5109c5a/000007-copy.png</image:loc>
      <image:title>adidas Stormers Jersey Launch</image:title>
      <image:caption>BTS image of Damien Willemse from the adidas RUGBY x STORMERS JERSEY LAUNCH campaign wearing the 2025/26 Home jersey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/a67e1045-6a23-473e-9597-10f8fab132d6/STORMERSXADIDASFORRETOUCHRAWFINALS2.jpg</image:loc>
      <image:title>adidas Stormers Jersey Launch</image:title>
      <image:caption>adidas RUGBY x STORMERS JERSEY LAUNCH jersey with a powerful tribute to club legacy through the classic blue and white hoops and stripes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/8ba104d8-4e6c-42cb-82dc-e80ff107809b/000002-copy.png</image:loc>
      <image:title>adidas Stormers Jersey Launch</image:title>
      <image:caption>BTS image of players on the DHL Stadium, from the adidas RUGBY x STORMERS JERSEY LAUNCH campaign wearing the 2025/26 Home jersey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/fd97537d-cafc-4296-8fbe-3e9ad0604838/STORMERSXADIDASFORRETOUCHRAWFINALS12.jpg</image:loc>
      <image:title>adidas Stormers Jersey Launch</image:title>
      <image:caption>adidas RUGBY x STORMERS JERSEY LAUNCH campaign feature image of the team wearing the 2025/26 Home jersey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/9bd7bad2-54d7-4474-a2bd-761735d1a769/000011-copy.png</image:loc>
      <image:title>adidas Stormers Jersey Launch</image:title>
      <image:caption>Group of people holding flags and banners at night, with one flag prominent displaying 'Land Rover' and slogans 'Above &amp; Beyond'. There is a bright light source in the background creating silhouettes and a smoky atmosphere.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/56e14976-0c2e-469a-8270-71ad413ac85f/STORMERSXADIDASFORRETOUCHRAWFINALS3.jpg</image:loc>
      <image:title>adidas Stormers Jersey Launch</image:title>
      <image:caption>adidas RUGBY x STORMERS JERSEY LAUNCH campaign images with the players Salmaan Moerat, Sacha Feinberg-Mngomezulu and Suleiman Hartzenberg wearing the 2025/26 Away jersey, captured in Bo Kaap, Cape Town.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/9ca5adc1-3a6b-4194-8c33-1c109b96e3a5/000012-copy.png</image:loc>
      <image:title>adidas Stormers Jersey Launch</image:title>
      <image:caption>BTS image from the adidas RUGBY x STORMERS JERSEY LAUNCH 2025/26 campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/9adc2f56-f8f7-418e-afd9-49a38a5a08dc/AwayScene2_4x5_02+%E2%80%93+unbranded.png</image:loc>
      <image:title>adidas Stormers Jersey Launch</image:title>
      <image:caption>adidas RUGBY x STORMERS JERSEY LAUNCH of the 2025/26 Away jersey, inspired by the vibrant colours and cultural textures of Bo-Kaap</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/45d93168-3277-4735-abd4-79e26f22e902/000021-copy.png</image:loc>
      <image:title>adidas Stormers Jersey Launch</image:title>
      <image:caption>BTS image of a Stormer's player from the adidas RUGBY x STORMERS JERSEY LAUNCH campaign wearing the 2025/26 Home jersey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/cf6a2ab3-0fd6-4410-b032-99019a44366c/AwayScene2_4x5_03.png</image:loc>
      <image:title>adidas Stormers Jersey Launch</image:title>
      <image:caption>adidas RUGBY x STORMERS JERSEY LAUNCH campaign images with the players Salmaan Moerat, Sacha Feinberg-Mngomezulu and Suleiman Hartzenberg wearing the 2025/26 Away jersey, captured in Bo Kaap, Cape Town.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/61fbb3c0-8fb3-4e4e-a7c8-f5c5a256df59/000013-copy.png</image:loc>
      <image:title>adidas Stormers Jersey Launch</image:title>
      <image:caption>BTS image of Damien Willemse from the adidas RUGBY x STORMERS JERSEY LAUNCH campaign wearing the 2025/26 Home jersey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/8e8e49dc-afa1-4367-a309-dc0f585f8cea/STORMERSXADIDASFORRETOUCHRAWFINALS10.jpg</image:loc>
      <image:title>adidas Stormers Jersey Launch</image:title>
      <image:caption>adidas RUGBY x STORMERS JERSEY LAUNCH campaign images with the players Salmaan Moerat, Sacha Feinberg-Mngomezulu and Suleiman Hartzenberg wearing the 2025/26 Away jersey, captured in Bo Kaap, Cape Town.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/61ff6d59-cf3b-4369-bf69-f53b365c754a/000015-copy.png</image:loc>
      <image:title>adidas Stormers Jersey Launch</image:title>
      <image:caption>BTS image of players on the DHL Stadium, from the adidas RUGBY x STORMERS JERSEY LAUNCH campaign wearing the 2025/26 Home jersey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/1bbf32fe-932e-4049-815a-8a3091a9daf9/STORMERSXADIDASFORRETOUCHRAWFINALS19+2.png</image:loc>
      <image:title>adidas Stormers Jersey Launch</image:title>
      <image:caption>adidas RUGBY x STORMERS JERSEY LAUNCH campaign images with the Ntuthuko Mchunu wearing the 2025/26 Home jersey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/2d73b35e-a50d-45e1-8509-a629ae742386/STORMERSXADIDASFORRETOUCHRAWFINALS18+2.png</image:loc>
      <image:title>adidas Stormers Jersey Launch</image:title>
      <image:caption>adidas RUGBY x STORMERS JERSEY LAUNCH campaign images with players wearing the 2025/26 Home jersey in the locker room.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/38b1dd9a-8fdc-42bd-bed5-d62b6d162e93/STORMERSXADIDASFORRETOUCHRAWFINALS16.jpg</image:loc>
      <image:title>adidas Stormers Jersey Launch</image:title>
      <image:caption>adidas RUGBY x STORMERS JERSEY LAUNCH campaign images with the players wearing and playing rugby on the DHL Stadium Field in their 2025/26 Home jersey.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roomstudios.org/projects/adidas-football-orlando-pirates-ss25</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/7f21eef0-f8c9-4a6b-b004-255fcba222db/Pirates_Jersey_Launch_25_D2_Extra_Shots_849.jpg</image:loc>
      <image:title>adidas Football: Orlando Pirates SS25</image:title>
      <image:caption>SS25 It’s in Our Bones campaign for adidas Football x Orlando Pirates reimagines the crossbones salute as a powerful bond between players and fans, that frame the new jersey as a timeless symbol of unity, heritage and self-expression.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/c70de547-e1d1-4c13-8461-6e3a9f6bb138/adidas+x+OP+Third+Kit_Social_1080X1350+1.1.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS25</image:title>
      <image:caption>The Orlando Pirates Third Jersey channels the Orlando Towers through bold brushstroke skull-and-crossbones artwork, blending pride, resilience and township vibrancy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/2b23e1e0-6beb-46fc-9b71-15bee3d5bc7a/Pirates_Jersey_Launch_25_D1_Shot_03_Wide_1067.jpg</image:loc>
      <image:title>adidas Football: Orlando Pirates SS25</image:title>
      <image:caption>SS25 It’s in Our Bones campaign for adidas Football x Orlando Pirates with the players in a car wearing the away kit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/1b103cf9-13cf-45a8-901d-883141619076/adidas+x+OP+Third+Kit_Social_1080X1350+1.6.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS25</image:title>
      <image:caption>Inspired by the Orlando Towers, the Third Jersey features expressive brushstrokes forming the iconic skull and crossbones on a blue-dawn base with soft orchid tones.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/bbd2f226-448e-4fd1-837f-01d93916f226/Pirates_Jersey_Launch_25_D2_Extra_Shots_848.jpg</image:loc>
      <image:title>adidas Football: Orlando Pirates SS25</image:title>
      <image:caption>SS25 It’s in Our Bones campaign for adidas Football x Orlando Pirates reimagines the crossbones salute as a powerful bond between players and fans, that frame the Home jersey as a timeless symbol of unity, heritage and self-expression.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/7e4706bd-7546-4e76-8417-cd0267e468bc/adidas+x+OP+Third+Kit_Social_1080X1350+1.8.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS25</image:title>
      <image:caption>The Third Jersey celebrates evolution and township energy with Orlando Towers–inspired brushstrokes, a striking skull-and-crossbones motif, and a vibrant blue-and-orchid palette.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/540558ad-c6a5-425a-be9a-ea28c7c12870/Pirates_Jersey_Launch_25_D1_Shot_03_Wide_1197.jpg</image:loc>
      <image:title>adidas Football: Orlando Pirates SS25</image:title>
      <image:caption>SS25 It’s in Our Bones campaign for adidas Football x Orlando Pirates with the players in a car wearing the away kit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/77dacd91-6fa7-4f96-befd-844fa1067608/adidas+x+OP+Third+Kit_Social_1080X1350+1.2.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS25</image:title>
      <image:caption>Bold brushstrokes, Orlando Towers inspiration and a blue-orchid palette define the Orlando Pirates Third Jersey—a symbol of pride, resilience and expressive township culture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/d53ede74-c0bb-47c4-a20c-0d824e9a65c9/Pirates_Jersey_Launch_25_D2_Extra_Shots_876.jpg</image:loc>
      <image:title>adidas Football: Orlando Pirates SS25</image:title>
      <image:caption>SS25 It’s in Our Bones campaign for adidas Football x Orlando Pirates reimagines the crossbones salute as a powerful bond between players and fans, that frame the Home jersey as a timeless symbol of unity, heritage and self-expression.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/c1013cd3-bfd0-4a7d-92d7-467a86022f2f/adidas+x+OP+Third+Kit_Social_1080X1350+1.3.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS25</image:title>
      <image:caption>Modelled by Orlando Pirates players, the Third Jersey brings township energy to life with expressive brushstrokes forming the club’s iconic skull and crossbones.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/b4231267-03c5-4922-99bb-fa389166763c/Pirates_Jersey_Launch_25_D1_Shot_03_Wide_1211.jpg</image:loc>
      <image:title>adidas Football: Orlando Pirates SS25</image:title>
      <image:caption>Two young men dressed in sportswear standing in front of a white vehicle at night, pretending to pose with crossed arms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/1c985a99-50ee-48f9-9fdf-d8c12efd940f/adidas+x+OP+Third+Kit_Social_1080X1350+1.5.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS25</image:title>
      <image:caption>Orlando Pirates players unveil the new Third Jersey, featuring Orlando Towers–inspired brushstrokes and a bold skull-and-crossbones design in vibrant blue-and-orchid tones.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/606d1dc0-31be-4b02-a9c6-c718524827e2/Pirates_Jersey_Launch_25_D2_Extra_Shots_1191.jpg</image:loc>
      <image:title>adidas Football: Orlando Pirates SS25</image:title>
      <image:caption>SS25 It’s in Our Bones campaign for adidas Football x Orlando Pirates reimagines the crossbones salute as a powerful bond between players and fans, that frame the Home jersey as a timeless symbol of unity, heritage and self-expression.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/e6eb624f-ea1b-43e1-a5d9-6cfef1381d93/adidas+x+OP+Third+Kit_Social_1080X1350+1.4.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS25</image:title>
      <image:caption>The Pirates squad showcases the Third Jersey—its Orlando Towers brushstroke design and blue-orchid palette symbolising pride, resilience and creative expression.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/b8933afd-ad8b-48f5-8135-bcdf8c7ff623/adidas+x+OP+Third+Kit_Social_1080X1350+1.9.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS25</image:title>
      <image:caption>Orlando Pirates players front the Third Jersey reveal, a tribute to the Orlando Towers with striking brushstrokes and a vivid blue base accented by soft orchid hues.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/fac3c786-7330-414a-a8fc-551e038c03e1/adidas+x+OP+Third+Kit_Social_1080X1350+1.7.png</image:loc>
      <image:title>adidas Football: Orlando Pirates SS25</image:title>
      <image:caption>Unveiled by Orlando Pirates players, the Third Jersey blends heritage and bold artistry through its Orlando Towers–inspired skull-and-crossbones brushstroke design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/2f03812c-6883-46ec-bf7b-a24fc8be2b6d/Itsinourbones.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/188c2918-26b5-4ffe-b5b3-6e87a563493e/Pirates_Jersey_Launch_25_D1_Shot_01_Wide_160.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/d8da1b6b-b900-43e5-b01f-6e200de183de/Pirates_Jersey_Launch_25_D1_Shot_02_Wide_487.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.roomstudios.org/projects/adidas-football-predator-fw25</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/a371a264-d1e1-4c04-8798-23cb5af2853f/Mands+Portrait+Tweak.jpg</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>Predator FW25 returns to reclaim its place as the world’s No.1 goalscoring boot—bringing elite precision and power to everyday players.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/52b38a3b-6e96-426f-b596-dec58317088b/CPT_Carousel-10.png</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>Soccer players celebrating after winning a match, with one player holding a gold shoe trophy, inside a soccer field.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/dced776e-b9d8-4fb1-b228-80f25fb78c5c/TB_20250227_AdidasPredator_0103.jpg</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>Soccer field design for the adidas Football Predator FW25 campaign event with three soccer balls on orange cones, goal in background, advertising banners on fence, and a pink digital timer or scoreboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/b6cef163-04c2-4319-b71d-b6d6e50ecc24/Close+Group+Tumi+Tweak.jpg</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>The Predator FW25 revival blends backyard authenticity with the boot’s iconic goalscoring legacy, built for players who want to Score More.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/83d6dfa1-9026-43c1-8292-cddb625ab493/Neymar+Action+Select+Tweak.jpg</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>Predator FW25 redefines precision, returning with a mission to empower every player—from elite strikers to backyard creators.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/0397f8ca-a083-41bb-93c6-d876ab6affed/JHB-CAROUSEL6.png</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>Young male athlete in red sports jersey with white stripes standing near red lockers labeled 'Team Jamie' and 'Team Predator', preparing for a game on an outdoor sports field.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/e2857c20-a973-4a80-8c92-f6697b9c2aa8/TB_20250227_AdidasPredator_0270.jpg</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>A golden-coloured soccer cleat displayed as the award for the adidas Football Predator FW25 campaign event on a reflective surface with a rock underneath, in an indoor or warehouse setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/b4217306-1acf-4271-9687-c7b0ad5366a0/NXT+GEN+Team+Select+3_Fisheye+Tweak.jpg</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>Built for goalscorers, Predator FW25 celebrates football’s true culture with a backyard mindset and the boot’s legendary precision.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/7fc15d80-5517-4169-a446-e4bd7534a049/Adidas+Day+2+Digi++%2814%29.jpg</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>Predator FW25 channels decades of scoring heritage, returning stronger than ever to put power and accuracy into every player’s game.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/e8e880ea-284a-4d97-a925-3225ab242174/CPT_Carousel-06.png</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>Collage of images related to the Predator football team, including footballs, team gear, and game setup at a sports field.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/05256ca2-aa7a-4fd0-b714-a58e50e5d31e/TB_20250305_AdidasPredator_0144.jpg</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>The adidas Football Predator FW25 campaign event set up in Cape Town. Soccer field with netting, four young boys gathered around a soccer ball, banners in the background, and benches along the sidelines with ocean and palm trees beyond.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/8bdc21bf-8958-46b7-8f48-fc0b4d653883/Adidas+Day+2+Digi++%2823%29.jpg</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>From icons of the past to creators of today, Predator FW25 brings the Score More mentality to the spaces where football really lives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/cc1ba49c-9a1c-4600-bf57-b8429d84d792/Medium+Format+Day+2+%283%29.jpg</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>Predator FW25 merges raw backyard energy with elite performance, reaffirming its status as football’s ultimate goalscoring boot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/d4145095-3884-4038-98b6-bf6f3767bad4/CPT_Carousel-07.png</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>A soccer player in black and red uniform practicing on the field at night, with smaller inset images of a person in a white shirt and colorful hat kicking a soccer ball and another person in a teal goalkeeper jersey smiling on the sidelines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/b8912e11-4291-4797-a0f9-36cbcc78f50c/TB_20250305_AdidasPredator_1804.jpg</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>A black sign on a green turf surface with the words "Crafted for Goals" written on it, illuminated by sunlight and casting a shadow on the ground.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/eef78223-8adb-42c3-a736-78a3517d63e4/Medium+Format+Day+2+%286%29.jpg</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>The Predator is back for FW25—bold, precise and rooted in football’s authentic backyard culture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/2f82fd98-762c-4673-a04c-aaef9621642b/Medium+Format+Day+2+%2811%29.jpg</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>Predator FW25 honours its legendary scoring legacy while empowering everyday players with unmatched precision and power.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/3fda0e19-3de2-4a53-a480-8afc3070875e/JHB-CAROUSEL7.png</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>A collage of Polaroid photos over a grassy background with a pair of bright red Puma sneakers, a DJ setup, and people engaged in various activities. The bottom left corner has the text 'TEAM PREDATOR' and the bottom right corner features the Puma logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/1a740beb-5fe7-420e-ad1f-ecc4049aa744/CPT_Carousel-02.png</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>A group of athletes in black and red uniforms huddled together in a circle in a team meeting.</image:caption>
    </image:image>
    <image:image>
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      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>Soccer field viewed from behind the goal net with players practicing, soccer balls on the artificial grass, fencing, and a crowd of spectators in the background during late afternoon sunlight.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/69fa8be3-f80c-4b4a-8557-e49cb0b5c0c1/CPT_Carousel-09.png</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>A group of five soccer players wearing black and red uniforms standing on a field at night, with the words 'TEAM PREDATOR' on their jerseys. In the background, a man with curly blonde hair and a face painted red and black is leaning forward, engaged in conversation with a teammate, with a dark cityscape and neon lights behind them.</image:caption>
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      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>adidas Football Predator FW25 campaign event food. A soccer ball hits a tennis racquet against a backdrop with a sign that reads 'PREP' and an image of a woman in a striped shirt. The scene is outdoors with bright sunlight.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/0b6c1f54-6a73-4674-87af-c74b3d90cf6b/TB_20250305_AdidasPredator_1839.jpg</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>adidas Football Predator FW25 campaign event. A DJ performing at an outdoor event, standing behind a Pioneer DJ setup on a stage with a large "PREDATOR" banner, during sunset with a clear sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/33d781ec-d2d7-4194-b310-a53022f9ffeb/JHB-CAROUSEL2.png</image:loc>
      <image:title>adidas Football: Predator FW25</image:title>
      <image:caption>A group of five young men wearing sports jerseys, some in red and one in blue, standing in a circle looking down at the camera with excited expressions. The photo captures their faces from a low angle, creating a dynamic perspective against a dark, netted background.</image:caption>
    </image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://www.roomstudios.org/projects/spotify-mother-of-music</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/bc474ad8-a240-4390-9e64-e6f417c477ef/b0cfngrd4ysm4gdbx4d1.webp</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>Shelflife</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/6b2cb0e3-08ec-43a7-a555-1eb860edacc2/When+%40spotifyafrica+said+%E2%80%9CHey+Artclub%2C+would+you+like+to%E2%80%A6%E2%80%9Dwe+said+%E2%80%9Csay+less+%F0%9F%91%80%F0%9F%92%99%E2%80%9DWe+had+the+priv.jpg</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>Spotify Mother of Music. The top T-shirt is black with pink and white text that reads 'MOM' in a stylized font. The middle T-shirt is white with black and pink text that also reads 'MOM' with decorative elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/f8de76ef-306c-4e5f-a4c0-b13a3e97eb86/SPOTIFY_AUG24_0957.jpg</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>Spotify’s Mother of Music lit up Cape Town with citywide activations, celebrating creativity, community and the city’s rich cultural heritage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/36df6e89-995b-4486-9c17-dff410441e57/ibqrhs3kgda691dbtsnd.webp</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>Man with a beard and glasses holding a sign that reads 'MOM' at an event, surrounded by people.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/d92903a7-b20b-4c83-9d40-3f9b2046ee0e/When+%40spotifyafrica+said+%E2%80%9CHey+Artclub%2C+would+you+like+to%E2%80%A6%E2%80%9Dwe+said+%E2%80%9Csay+less+%F0%9F%91%80%F0%9F%92%99%E2%80%9DWe+had+the+priv.jpg</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>Spotify: Mother of Music. A white T-shirt with a graphic print featuring a woman with short hair, surrounded by decorative pink flourishes, and the word 'WOW' printed below in bold black letters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/3a9f2470-e7d5-418f-af19-a3db47df4a9c/SPOTIFY_AUG24_0673.jpg</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>From the CBD to Khayelitsha, Spotify’s Mother of Music connected art, sound and community through bold partnerships and citywide storytelling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/d3007841-0170-4305-ab2e-93735a1a6f90/8%282%29.jpg</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>Influkhs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/6f1752a6-b1a7-4023-9957-d671fbe3543f/Spotify+x+HMHF+x+Shelflife+Capsule+Collection+The+capsule+collection+for+the+Spotify+MOM+x+Shelf+%283%29.jpg</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>Spotify Mother of Music. Black T-shirt with a graphic of an elderly man holding a trumpet over his head, wearing a collared shirt and tie, with the text 'SPOTIFY MOM SHELFUE HMHF' in the top right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/db60198d-8e53-4972-931f-9e1563f5af63/QUEEZY1.jpg</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>Spotify brought Mother of Music to life with street activations, capsule launches and creative collaborations across Cape Town’s cultural hubs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/8bd3450f-4b7a-450d-aa65-bcb6fc092c2e/havixecaojpihughlwei.webp</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>Spotify activated Mother of Music across Cape Town with collabs from Shelflife to Broke Klubhouse, bringing music and culture into every corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/2d653418-a275-440f-b1f1-558491be6c04/cqbrphdceqtot3uuheg0.jpg</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>Spotify Mother of Music. A promotional poster for an event celebrating Hugh Masekela at Shelflife Store in Cape Town on September 5, 2024. The poster features a black and white photograph of Hugh Masekela holding a trumpet in front of his face.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/d77561ba-71b8-44a5-b554-f52bd0938843/SPOTIFY_AUG24_0092.jpg</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>MOM, powered by Spotify, turned Cape Town into a creative playground with murals, events and partner-led experiences across the city.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/a5b2a20a-8cae-4373-bd18-7d3e84aac6f3/9%281%29.jpg</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>From nightlife to neighbourhood streets, Spotify’s Mother of Music built real community through immersive experiences and bold citywide visuals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/a28a63aa-2d74-4a6c-beb6-3fbed42374c8/SPOTIFY_AUG24_11572.jpg</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>Spotify’s Mother of Music amplified Cape Town’s creative heartbeat through collaborations, First Thursdays events and bold visual activations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/a3dc537a-9610-489a-829e-1834b0c663bc/fbpxlu8et0s4brlmlcno.webp</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>Spotify’s Mother of Music took over Cape Town with partner events, UCT activations and citywide creative moments that celebrated local culture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/67865853-f83e-4d1b-8b58-264181a2c408/SPOTIFY_AUG24_05912.jpg</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>With street posters, murals, playlists and partner content, Spotify’s Mother of Music connected deeply with Cape Town’s creative communities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/ff238e94-fb7a-4e71-a6f9-c31c604d592d/7%282%29.jpg</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>Man in white hoodie with 'Mother of Mom' print and cartoon characters, touching another man's shoulder in a bar or cafe setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/02db0601-7b64-4a50-b6ee-5a4ed761271f/g7ca3hrclzwnaqk2qcey.webp</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>Two men are talking at a DJ booth in a store or gallery, with one wearing headphones and a baseball cap, and the other wearing glasses, a gray cap, and a yellow scarf. There are people in the background, some browsing clothing racks, and a sign that says "Fitting Room."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/14107ff2-4ef1-4c40-b9a3-9d0e2d87d2fc/434A0064.jpg</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>A man with long dreadlocks, glasses, and a patterned yellow-green jacket is working with a heat press on a white t-shirt with a red and black print.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/d904f309-4185-4ba3-9839-f2202000e00a/cdqekbhodncnzpctqisu.webp</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>Black tote bag featuring a black-and-white photograph of a man holding a trumpet to his head, with an intense expression, on display at a store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/ffd98d93-30bb-4ba9-859d-0b14fcccf2f4/j8vrzuo8vts9yc95ylqu.webp</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>A person with sunglasses, a brown jacket, and a white shirt smiling and posing in a store with shelves and displays, reflected in a mirror on the ceiling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/0772c51c-9d6a-4eec-9988-1879fedf8152/5.jpg</image:loc>
      <image:title>Spotify Mother of Music</image:title>
      <image:caption>Group of five people posing in a clothing store, some wearing caps that say 'Cultish,' with clothing racks and a television in the background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.roomstudios.org/the-team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/4b15e892-5f32-402a-aad5-e88ddfff7563/ROOMSTUDIO+PACK-03.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/8aea10a0-f444-4f1c-9f57-0ded4db21841/ROOMSTUDIO+PACK-02.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/e5cd7ee4-6a52-4043-8e95-38a8c5939b61/ROOMSTUDIO+PACK-01.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/b0a118d8-28eb-4ee3-b6f5-0fc61833bf2b/ROOMSTUDIO+PACK.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.roomstudios.org/projects/spotify-fc-barcelona-class-of-4-3-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/5ec8baf7-bfb6-4aa8-9e84-a35f8f5c8622/SecondaryVisual_Instagram+Feed.png</image:loc>
      <image:title>Spotify FC Barcelona - Class of 4-3-3</image:title>
      <image:caption>Spotify and FC Barcelona celebrate the Class of 4-3-3, uniting African music pioneers with Barça’s legacy of creativity and flair.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/be305bd6-836a-450f-b330-20d923355e99/2024_08_15_SPOTIFY_DESIRE_019_hugo.jpg</image:loc>
      <image:title>Spotify FC Barcelona - Class of 4-3-3</image:title>
      <image:caption>Desire. The Class of 4-3-3 showcases the intersection of football and African sound, launching Barça’s new jersey through Spotify’s lens of talent discovery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/4b5f2ad4-30a8-4d48-835c-bfc835993ea9/2024_08_15_SPOTIFY_DJ_DOOWAP_054_hugo.jpg</image:loc>
      <image:title>Spotify FC Barcelona - Class of 4-3-3</image:title>
      <image:caption>DJ Doowap. Inspired by XXL freshman covers, the Class of 4-3-3 brings together a “super team” of African artists to honour Barça’s spirit of innovation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/996d5415-f594-4c78-869a-f9a6a2b9e5cd/2024_08_15_SPOTIFY_FILAH_LAH_LAH_026_hugo.jpg</image:loc>
      <image:title>Spotify FC Barcelona - Class of 4-3-3</image:title>
      <image:caption>Filah Lah Lah. Spotify and FC Barcelona unveil the new jersey with a campaign spotlighting emerging African talent and the club’s creative heritage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/e60947cd-3afd-4d59-a3f6-df2acb299237/03_KV_4x5.png</image:loc>
      <image:title>Spotify FC Barcelona - Class of 4-3-3</image:title>
      <image:caption>A collage of nine people wearing Barcelona football jerseys, with autographs and signatures, and the text 'Class of 433' in red at the bottom right. The top left corner features the Spotify logo, and the top right displays the Barcelona crest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/05bc885a-9fbd-4b6d-b5b4-e5eb99f8a418/2024_08_15_SPOTIFY_GENERAL_CMAMANE_029_hugo.jpg</image:loc>
      <image:title>Spotify FC Barcelona - Class of 4-3-3</image:title>
      <image:caption>General C’mamane. Captured by Pieter Hugo, the Class of 4-3-3 merges Catalan football culture with Africa’s evolving sonic renaissance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/a2cbc258-9468-4c52-bfcb-1d9634b2806b/2024_08_15_SPOTIFY_IGM_JAMES_014_hugo.jpg</image:loc>
      <image:title>Spotify FC Barcelona - Class of 4-3-3</image:title>
      <image:caption>With a DIY stand inspired by football ultras, the Class of 4-3-3 visual identity pays homage to Barça’s expressive Catalan roots.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/6fde6da3-cc9b-47cb-8249-fd24f8472a10/2024_08_15_SPOTIFY_IGM_MATTHEW_010_hugo.jpg</image:loc>
      <image:title>Spotify FC Barcelona - Class of 4-3-3</image:title>
      <image:caption>Spotify positions the Barça jersey launch within Africa’s music movement—spotlighting artists pushing genres forward.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/8b33d68d-81a9-465f-9c31-947a6356e8e3/LeadVisual_Facebook.png</image:loc>
      <image:title>Spotify FC Barcelona - Class of 4-3-3</image:title>
      <image:caption>A diverse group of people in FC Barcelona themed clothing, posing with a backdrop of a soccer goal and FC Barcelona flag, promoting Spotify's class of 433.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/3e08e4a9-fb26-40e8-877b-75a6c76d0920/2024_08_15_SPOTIFY_IGM_TK_013_hugo.jpg</image:loc>
      <image:title>Spotify FC Barcelona - Class of 4-3-3</image:title>
      <image:caption>A man is wearing a FC Barcelona soccer jersey with a split design in red and blue, along with necklaces, one featuring a crest and the other a logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/894eeffc-090f-4ab6-af9c-1b10e2178dbe/2024_08_15_SPOTIFY_LOOKATUPS_026_hugo.jpg</image:loc>
      <image:title>Spotify FC Barcelona - Class of 4-3-3</image:title>
      <image:caption>The Class of 4-3-3 bridges global football culture and African creativity, uniting talent to celebrate Barça’s new season.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/47abaf08-0e54-4422-85a8-a0dff4b28226/2024_08_15_SPOTIFY_WHO_DAT_KEED_035_hugo.jpg</image:loc>
      <image:title>Spotify FC Barcelona - Class of 4-3-3</image:title>
      <image:caption>From Internet Girl to Filah Lah Lah, the Class of 4-3-3 elevates Africa’s new wave of artists through Spotify’s storytelling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/a912a2ff-fd6f-45b7-b4de-8c159136ab2b/2024_08_15_SPOTIFY_ZIGGY_%24_X_058_hugo.jpg</image:loc>
      <image:title>Spotify FC Barcelona - Class of 4-3-3</image:title>
      <image:caption>The Class of 4-3-3 campaign reimagines the jersey launch with bold visuals, African talent and Barça’s iconic colours.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/83829685-e4f1-4b5f-86ce-b51269daeb0a/Seeding+box.png</image:loc>
    </image:image>
    <image:image>
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    <image:image>
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      <image:title>adidas Originals: The Original</image:title>
      <image:caption>The Original celebrates the artists who inspire thousands, blending music, culture and adidas’ Superstar and Firebird franchises.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/eaa43d69-2ad4-474d-bae8-44eed5f3e3e7/AMVN3685.jpg</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>From township roots to global stages, The Original honours the creators whose originality turns beats into anthems.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/8816a80a-12f6-48f7-950a-d2a40e4f64ed/TheOriginal_DOOH_Bongeziwe_Spezial_4x5_1.2.png</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>Rooted in Africa’s Creative Renaissance, The Original highlights the artists turning personal rhythm into global anthems.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/3a9e0741-65ea-4657-a85b-c710be2d5268/AMVN2773.jpg</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>The campaign captures true creative movement—artists in their worlds, shaping sound, style and the spirit of a generation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/fe67fa58-d1b5-44b2-8986-b332fba406a5/TheOriginal_DOOH_Bongeziwe_Spezial_4x5_1.3.png</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>From Amapiano to indie and hip hop, The Original captures artists in their true environments—where music and streetwear collide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/935e866f-0d94-47d5-82b4-eac20c95d053/AMVN2785.jpg</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>Superstar and Firebird meet South Africa’s rising talent in The Original, a tribute to individuality within community.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/a551819e-7eac-4078-a6de-c75164470d18/TheOriginal_DOOH_Doowap_Superstar_4x5_1.1_op1.png</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>Starring Shekhinah, Bongeziwe, Internet Girl, Focalistic, DJ Doowap and Que DJ, The Original honours the creators shaping South Africa’s sound.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/7681f793-6809-48c3-b0bd-90cf1669ce76/AMVN3435.jpg</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>Shekinah. The Original fuses music, dance and culture, spotlighting artists who transform personal expression into collective energy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/9d973bc1-1267-4ce2-be62-6511e04f5abf/TheOriginal_DOOH_Doowap_Superstar_4x5_1.2.png</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>The Original positions each artist as “one in a thousand,” celebrating individuality within collective cultural movement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/33ecd1fb-c567-43ec-80db-fe6679184504/AMVN3685.jpg</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>Set within real creative spaces, The Original showcases how originality spreads—from one spark to a thousand voices.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/7dc044fc-5fb5-4f2a-987f-d6192509ee40/TheOriginal_DOOH_Doowap_Superstar_4x5_1.3.png</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>The campaign brings Superstar and Firebird to life through authentic scenes of sound, dance and vibrant street culture.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/db240f0a-4781-4873-9592-8a2c32b34f65/AMVN3827.jpg</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>The campaign channels Africa’s Creative Renaissance, celebrating the artists redefining sound and street culture today.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/3ea79642-fe7d-499f-a7f1-b8d4f8e2221c/TheOriginal_DOOH_Focalistic_Superstar_4x5_1.3.png</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>Inspired by township-born Amapiano, The Original merges personal artistry with the collective energy of Africa’s music renaissance.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/fc6236f3-d218-423a-907c-3df1dd7fd91f/AMVN4040.jpg</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>From Shekhinah’s pop flair to Que DJ’s Gqom pulse, The Original captures the diverse rhythms shaping modern South Africa.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/b438eb0f-44b7-442a-ac94-23204d8f0505/TheOriginal_DOOH_Focalistic_Superstar_4x5_2.2.png</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>Each artist is shown in motion, rooted in community, defining what originality looks like in South Africa today.</image:caption>
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    <image:image>
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      <image:title>adidas Originals: The Original</image:title>
      <image:caption>The Original positions adidas icons within the heartbeat of the local music scene, where authenticity and motion lead.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/b3c4cd21-3512-47c1-89e9-ab2899cecfe5/TheOriginal_DOOH_Focalistic_Superstar_4x5_2.1.png</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>The Original explores how one creator sparks the rhythm that becomes a movement—echoed through adidas style and African music.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/88b246ad-394a-4a67-8f0b-5331be14955a/AMVN4263.jpg</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>Artists move through gritty streets and vibrant stages, embodying The Original’s message: one beat becomes an anthem.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/e72b3a8c-c4ed-4f73-bf18-682849e6167e/TheOriginal_DOOH_QueDj_Samba_4x5_1.1.png</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>Set in authentic creative spaces, The Original captures artists leading new waves of pop, indie, hip hop, amapiano and Gqom.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/52145053-4aa4-4404-bf7c-37cdf8bbf04d/TheOriginal_DOOH_QueDj_Samba_4x5_1.2.png</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>With Superstar and Firebird at the centre, The Original connects fashion, identity and the rhythm of Africa’s rising talent.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/1cc02cd1-d555-4d0c-aca0-7514e5eabce0/TheOriginal_DOOH_QueDj_Samba_4x5_1.3.png</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>The campaign blends gritty locations and vibrant energy to showcase originality as both individual expression and collective force.</image:caption>
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    <image:image>
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      <image:title>adidas Originals: The Original</image:title>
      <image:caption>The Original shines a spotlight on South Africa’s emerging cultural leaders, each shaping global sound from their local worlds.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/637dd9fdb4153c5665861c7e/20f87c0f-2831-4a7e-bb6b-045bd2cae184/TheOriginal_DOOH_Shekhinah_Samba_4x5_1.2.png</image:loc>
      <image:title>adidas Originals: The Original</image:title>
      <image:caption>The Original celebrates the rhythm-makers leading Africa’s cultural wave, pairing bold artistry with adidas streetwear icons.</image:caption>
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      <image:title>adidas Originals: The Original</image:title>
      <image:caption>Environments were carefully chosen to reflect their artistry, with Shekhinah embodying contemporary pop and R&amp;B,</image:caption>
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